Do you know? About 46% of Google searches are looking for local information. Although word-of-mouth still remains vital for local businesses, nowadays, people turn to the internet to find a product or service in the community. One of the best ways to help find your local business online is to invest in local SEO.
Yes, a well-optimized website can help you drive more traffic, attract leads, and convert them into customers. That said, mastering local SEO optimization can be hard, especially if you have just started. For understanding and practicing local SEO, it’s a good idea to start with some of the free SEO tools out there to get the job done.
Below are the best SEO tools, especially for beginners, as suggested by the local SEO experts of top digital marketing agency in Trivandrum:-
Google Analytics
Google Analytics is a free platform that helps you to obtain valuable insights from your business website. The information you have gathered can help improve your digital marketing campaign, better serve your customers, and attract more customers. It’s a great tool to get you started.
Adwords Keyword Tool
Keyword research should be the first thing you need to need to learn and master when it comes to local SEO. Without keywords, you can’t optimize your website. It’s an excellent tool that has many features that are helpful for local SEO. This tool helps you to identify the competition, global monthly searches, and local monthly searches for every keyword you are trying. Even the most advanced SEO experts from the digital marketing agency in Trivandrum use this tool for conducting keyword research.
Google Webmaster Tools
It’s a great tool to monitor and analyse the monitor the indexing of your website, sitemap, number of keyword clicks, and list of external and internal links to your website.
Google PageRank Status
You can download and add this free browser extension to see the PageRank of every webpage you visit. This is a great tool to find authoritative link building opportunities as you can get information, including site info, SEO stats, page speed, and much more.
Google My Business
Of all tools, GMB is one of the best local SEO tools to enhance your online presence, attract more traffic, and make a good impression on your potential customers. Claiming your GMB list will make it easy for your customers to locate and know about your business.
Google Search Console
With the help of this tool, you could make sure your website remains Google-friendly. Also, you can check the keywords Google ranks your site and the number of pages Google has indexed.
For a beginner, these tools are a great way to get started. If your business isn’t optimized for local search, you are likely to miss out on potential customers who are searching and interested in your product or service. In short, local SEO is crucial if you want to stay in the industry.
Whether you have just started or struggling to rank your website higher in Search Engine Result Pages, it’s a good idea to get the assistance of the best digital marketing agency in Trivandrum to achieve your digital marketing goals.
The author is a blogger and owns a reputable digital marketing agency in Trivandrum. Along with the team of passionate individuals, he is dedicated to helping small businesses to survive and thrive in the digital marketing world. Visit https://www.submitinme.com/digital-marketing-agency-trivandrum/ for more details.
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