Are TV ads more effective? This is one of the most common concerns of many businesses, regardless of size. Of course, it’s quite normal to be sceptical about whether or not to invest in TV advertising because of the emergence of subscription video-on-demand and online video platforms such as YouTube. But, the fact is, despite the rising demands of online video platforms and SVOD services, TV consumption is remarkably resilient in this digital era. In fact, TV consumption has remained steadfast around the globe.
Effectiveness of TV Advertising
Do you know? About 65% of the effects of media on sales are attributable to television.
Often, for most businesses, TV advertising is part of an overall advertising and marketing plan. Television is one of the best ways to reach a large group of audience, create brand awareness, and convert leads into customers. When done right, tv ads benefits in a much wider arsenal than other advertising options. Television doubles its effectiveness in the long-term which is higher than other advertising mediums.
For a TV advertiser, television is still an effective way to reach more audiences. With 99% of homes having access to broadcast channels, you can target your advertisement to run the ads during specific programs, to a certain age group of your targeted audience, and within specific geographic locations. Demographic targeting and wide reach are the keys to creating brand awareness, playing a crucial role in attracting more customers.
Why Do You Need To Consider Advertising On TV?
Foster Emotion and Empathy
A well-created TV ads can deliver the message you are trying to convey to your target audiences. You can determine how you want your audience to react, smile, laugh, or cry. Make it light-hearted or even humorous, or thought-provoking. Of course, you can try to do that with print. But, they aren’t as effective as TV ads. TV ads can evoke various emotions among individuals. That’s why even big brands advertise on television. TV advertising remains to be the most trusted form of advertising, evoking various emotions in individuals.
Reach a Wider Audience
One of the significant benefits of TV advertising is the huge audience you can reach instantaneously. In addition, TV ads can be targeted to specific audiences. Whether your audience or at the office or working from home, it’s easy to create awareness of your product or service.
TV ads are evolving to meet the demands of millennial customers. TV remains to be one of the best advertising mediums despite the rise of online platforms.