Gone are the days where a brand succeeded without a website. If you want people to recognise you and find you, you need to go to people where they spend most of their time. These days, people live online. Now that everyone is using the internet, networking, connected at all times, and turning to the internet for all their needs, it’s important to have a well-designed and seo-friendly website than ever.
But, building a website is complex. New websites can get complicated even before their launch, especially if it has been designed without the key elements. Business think that they have to include everything on the website. But, that’s not the case. People want less, not more. So, how to design a website? Here are the key elements you need to factor in when designing your website as suggested by designers from web design agency in Parramatta:-
Purpose of the Site
What’s the purpose of your website? Do you want to promote your products and service? Or want to generate leads? Perhaps establish credentials? Successful websites are built and marketed with a single focus. Keep it simple, crisp, and clear. Set the goals before designing your website.
Define Your Target Audience
For whom you are designing the website? Who is your audience? See, there’s only one way to create a successful website; consider your niche and target audience. Does your market have a passion? Are they looking to resolve their passion? Do you have a unique solution for your target audience? When you find answers to these questions, you’ve defined your target audience.
Remember, you only have less than 10 seconds to make an impression on the visitor and let them know that you’ve got valuable information that they are looking for. If they’re not impressed, the visitor will never return back to your site. So, consider aesthetics as well when it comes to web design Parramatta. Don’t overdo it with colour schemes and crazy images. Keep it simple, neat, easy to navigate, and crispier.
Users are very picky and look for precise information. Even if your web page is easily accessible, functions well, loads quickly, and is aesthetically pleasing, they are likely to leave your website if you don’t have compelling and engaging content.
About 48% of users admit that they don’t visit a website that couldn’t’ be accessed from their smartphones. They consider it as an indication that businesses don’t care. So, it makes sense to design a website that can be accessed from any device.
Need help with designing your website? We, a reputed design agency in Parramatta, can help you. Please get in touch with our team for further queries.
With over 20 years of experience, the author offers high-end brand strategy development, graphic design and web development, plus digital marketing strategy and implementation. Visit https://www.modemedia.com.au/ for more details about web design Parramatta.