Is bus advertising effective? Yes, with its unrivalled coverage, bus advertisements offer a high level of response, with over 80% of people responding to it. Bus advertising is one of the most undervalued marketing techniques. When done right, bus advertising can achieve a business’s marketing goals, attract a wide range of customers, create a long-lasting impression, and create brand awareness quickly.
In fact, bus branding is one of the most cost-effective ways to attract and impress pedestrians and vehicular traffic across the country. Bus advertising is a mobile billboard that reaches the places where people travel from one place to another. However, a well-designed bus advertisement is a key to successfully running the campaign and achieving marketing goals. Here are a few pointers you need to consider when designing bus advertisements:-
Know the Vehicle
Before starting to design, consider the vehicle, you will be promoting your product or service. Never rely on general measurements from the manufacturer or through any other source, as the numbers won’t reflect the actual size of the vehicle. Take the measurements and direct photos of the bus.
Send the Right Message
Just like stationery billboards, bus advertisements can deliver the message you are trying to send to your customers. However, the message you impart in the bus advertisements should be clear and straight rather confusing. Never confuse your prospects. Just remember, there’s only a short time your bus advertisement has to impact the target audience. Let your message be short, straight, and crisp.
Use Professional and Clear Images
When it comes to bus advertising, images speak volume about the message you’re trying to convey to your prospects. Let the image be high quality and professional, as a fuzzy image can bring more damages than good for your brand. The bus advertisement should be designed in such a way that depicts the quality of your product or service.
Use Bold Designs and Bright Colours
If you’re wrapping an entire bus, think out of the box. You don’t have to play safe as you’ll be having a lot of space to cover. Try to use bold graphics and large texts that passer-by can read quickly. Likewise, stick to bright and vibrant hues instead of dull colours as they won’t be attractive when noticed from a certain distance. Using bold patterns and bright shades are excellent ways to make your bus advertisement create a long-lasting impression on your target audience.
Keep it Simple
It might be tempting to add all sorts of information about your brand. But, that could make the ad clumsier, and it might be annoying to your target audience. So, let the ads be simple and neat.
Coordinate With Your Brand
Your brand identity is one of the most vital parts of your advertisement. If the purpose of the ad is to create brand awareness, ensure the design has your brand’s image or logo to its full potential.
If you can’t design an effective bus advertisement, approach professional designers who offer the best bus advertising rates. For more queries on bus advertising cost, please get in touch with our team.